What Automated “How To Improve Customer Care Software” List Exists?

Automated “how to improve customer care software” list is about leveraging technology to enhance the effectiveness and efficiency of customer service operations. CAR-REMOTE-REPAIR.EDU.VN provides in-depth guides and training to help you master this area, ensuring your customer care is top-notch. This guide will help you explore how to select the best software and strategies to boost customer satisfaction, streamline support processes, and integrate advanced technologies like AI.

1. Understanding Customer Care Software

Customer care software is a system designed to help businesses manage and improve their interactions with customers. It streamlines the process of tracking, managing, and resolving customer issues.

1.1. What is Customer Care Software?

Customer care software is a system that businesses use to track, manage, and resolve customer issues. It helps teams organize requests received from multiple channels, reply to those requests more quickly, and access the data they need to deliver personalized support.

1.2. Key Terms

Terms like “help desk software,” “ticketing system,” and “service desk software,” are also commonly used to refer to tools in the customer service software category. However, “help desk” more often refers to tools that help teams support external customers, while “service desk” generally refers to tools that help teams support internal customers.

1.3. Types of Customer Care Software

Customer service software can refer to tools that help companies support external customers (i.e., your company’s customers) or internal customers (i.e., other individuals employed by your company). And it can be used to deliver support across all of the different ways you receive support requests, or it might be specialized to deliver support on a single channel only. Knowing exactly which type of support tool you need before you start evaluating options will help you put together a shortlist and make a decision much more quickly. Here’s an overview of the different types of customer service software and who they’re best for:

Type of customer service software	What it does and who it’s best for
Help desk software	Used primarily by teams that support external customers. Allows teams to deliver support across multiple channels.
Service desk software	Used primarily by IT teams that support internal customers. Allows teams to deliver support across multiple channels.
Shared inbox software	Used by teams that are focused on email support. Good for non-urgent issues or for requests that may require follow-up.
Call center software	Used by teams that deliver support over the phone. Great for issues that need to be handled in real-time.
Knowledge base software	Used by teams that only offer self-service support. Great for giving customers quick answers to frequently asked questions.
Live chat software	Used by teams that are primarily focused on chat support. Great for issues that need to be handled in real-time.
Social media software	Used primarily by B2C support teams. Great for consolidating support requests from multiple social profiles into one place.
Chatbot software	Used by teams who want to automate their support. Great for answering simple questions that have straightforward answers.
CRM software	Used by sales, marketing, support, and customer success. Great for tracking all interactions with specific customers.
Online community platforms	Used by companies with passionate, engaged customers. Great for enabling customers to support each other.

1.4. Benefits of Using Customer Service Software

• Give more responsive and more consistent support. Features like automated workflows, tagging, knowledge base integration, saved replies, and AI help your team spend more time helping customers and less time fighting their tools.
• Gather customer insights. Easily identify, collect, and organize customer feedback, feature requests, bug reports, and use cases so they can be used to improve your product/service and increase customer satisfaction.
• Work better together. Customer service software helps you prevent duplicate work, keep track of customer queries, coordinate a response across multiple teams, and deliver up-to-date answers.
• Analyze and report. Use the built-in reporting features of customer support software to understand changes in support volume, team productivity, type and size of customer, and much more.
• Scale up your service. Maintain high-quality service as you grow by using tools that can coordinate multiple teams of agents to support an enormous customer base via organizational features, automation, and third-party integrations.

1.5. Key Features of Customer Service Software

• Omnichannel support: Features help you get customer communications from a variety of channels — such as email, live chat, and social — into your help desk. Look for platforms that either provide built-in support for all of the channels you get requests from or offer integrations with other platforms.
• Ticket management: Features take all of those incoming communications and organize them, helping you prioritize and route requests more easily. Look for platforms with workflows, custom fields, ticket tagging, and custom views.
• Team collaboration: Features allow multiple agents to work together on incoming requests. Look for platforms that let you create different teams, assign conversations to individual agents, write private notes on conversations, and mention teammates on tickets, as well as alert you if someone else is already responding.
• Self-service channels: Features let your customers find answers to their questions on their own without having to contact your support team. Look for platforms that let you create a knowledge base or launch an AI-powered chatbot that’s trained on replies or help center articles that your team has already written.
• Automation: Features let technology handle the rote work for you so you can focus on the requests that need a human touch. Look for platforms with chatbots that answer simple FAQs and features that write draft replies to customers, translate replies into different languages, or route requests to the right teams.
• Integrations: Make it simple to connect your support platform to the other tools you use for work. Look for integrations with your CRM, ecommerce platform, billing software, bug-tracking software, and any other tools that house the customer data you’ll need to deliver personalized support.
• Reports and analytics: Features for reporting and analysis allow you to better understand things like who your customers are, what they are trying to get done, where their customers run into trouble, and what they need. Look for systems with both pre-built reports and the ability to create custom reports for the data you need.

2. Top Customer Care Software Solutions

Choosing the right customer care software can significantly impact your customer service efficiency and satisfaction. Here’s a detailed look at some of the best options available in the market, each with its unique strengths and features.

2.1. Help Scout

Help Scout stands out due to its ease of use, powerful features, and focus on helping teams deliver exceptional support.

Working in Help Scout starts in its inbox. The inbox houses all of your customer communications across all channels — email, live chat, and social — in one place. It’s a one-stop shop for your entire support team with features that make it easy to collaborate and answer requests quickly:

• Use collision detection to see when someone else is already working on a request. Your team won’t have to worry about tripping over each other ever again.
• Create multiple inboxes if you have different teams working on different types of requests. Build an inbox for support, finance, HR, marketing — everyone.
• Build workflows to automatically route conversations to the right places. Want to send all billing-related emails to the finance team? Create a workflow
• Create saved replies to reply to frequently asked questions in seconds with previously written, pre-vetted answers.
• Snooze conversations for a later date/time. This is helpful for getting non-urgent requests out of the way or as a reminder to follow up with a customer when you need to get more information before replying.
• Add internal notes that only your team can see to give teammates a heads-up on a conversation or provide helpful resources for new employees you’re training.
• Get help answering a request with @mentions in internal notes that alert specific teams or coworkers that a conversation needs their input.
• Create tags and custom fields and add them to conversations — either manually or via workflows — to alert reps to important conversations (like emails from VIP customers) or easily find conversations on specific topics (like product requests).
• Build different views to filter conversations by specific conditions that are important to you. See only conversations with a VIP customer tag, customers that have been waiting for a reply for more than 24 hours, and more.
• Schedule replies to be sent at a time and date of your choosing — maybe at a more reasonable hour if you’re working late at night or after a few hours when you expect an engineering bug will be resolved.

Every conversation you open in Help Scout also has a customer profile in the sidebar that shows information like the customer’s company, email address, and location as well as any previous support conversations your team has had with that customer. Beyond its inbox, Help Scout offers many additional tools and features that make it quick and easy to deliver great customer support.

2.1.1. Help Customers Help Themselves with Docs

Docs is Help Scout’s knowledge base tool. You can use it to create a searchable customer help center by publishing articles and organizing them into collections and categories, making it easy for customers to find the answers they need quickly and on their own. But customers don’t have to visit your help center to get self-service support. Help Scout also offers a feature called Beacon — a widget you can embed on your website or in your app that lets customers browse your help articles without ever leaving the page they’re currently viewing.

2.1.2. Answer Questions Immediately with Live Chat

The Beacon widget can also be used to offer live chat support to your customers. Beacon is flexible and can be set up to show only the specific support options you want to make available. Customers can use Beacon to browse your help center articles before they reach out. If they can’t find the answer they’re looking for, they can send an email to your team or initiate a live chat directly in the Beacon. One of the best things about live chat in Beacon is that you can also set it up so that the chat option is only shown when someone on your team is available to answer questions.

2.1.3. Speed Up Replies with AI

Where other customer support platforms are moving to an AI-first model, Help Scout designed its AI features to support the humans that deliver support — not replace them. You can use it to:

• Summarize lengthy emails and threads to simplify them when routing/escalating them to other teams with AI Summarize.
• Fix grammar and spelling issues, adjust length and tone, and/or translate replies and help center articles before sending or publishing them with AI Assist.
• Create a draft reply to a customer question (that you can review before sending) with AI Drafts.
• Provide AI Answers when customers search Beacon for self-service support.

Help Scout’s AI Drafts and AI Answers are trained on content from your help center and past customer conversations, making responses much more accurate and helpful.

2.1.4. Pricing

Help Scout’s free plan includes one shared inbox, one knowledge base, unlimited users, 50 included contacts*, full access to all AI features, and most of the features above. For those that need more functionality, three paid plans are available that offer everything in the free plan as well as additional features and included contacts. Paid plans start at $50 per month.

Help Scout also offers a startup plan where companies that are fewer than two years old and have less than $1M in annual recurring revenue can get all of its features free for six months.

*A contact is someone who received a reply from your team or had their question resolved by AI Answers in a given month. Multiple conversations with the same person count as one contact.

2.2. Zendesk

Zendesk does everything a help desk can do — email, phone, live chat, self-service, and social support — and has every feature within those tools you could ever want or need. This makes it a perfect option for teams with complex support operations. If deep customization is a necessity, Zendesk is your best option.

Zendesk’s Sunshine™ gives you the ability to create custom applications that work inside of Zendesk. You can do things like embed shopping carts in your live chat conversations, integrate support natively into your mobile app, and build workflows that use not only the data available in Zendesk but also any other platform you use.

For more technical teams, these applications can be built on AWS using popular programming languages and Zendesk’s API. For non-technical teams, Zendesk offers low- and no-code tools so you can build applications without needing developer help.

While these things might sound appealing regardless of the size of your business, they also make Zendesk much more complex to onboard and use. According to customer reviews:

• “It can feel a bit overwhelming at first because of all its features.”
• “Zendesk has advanced and complex features that require IT resources for configuration and customization. This could be a barrier to startup companies.”
• “The extensive features are not intuitive enough, so some training is required for agents and administrators.”

2.2.1. Pricing

Zendesk’s plans start at $19/agent per month for basic features only. However, if deep customization with Sunshine™ is what you’re looking for, you’ll need to be on the Suite Professional or Enterprise plans, which start at $115/agent per month.

2.3. Gorgias

Gorgias is one of only a handful of tools on the market that are fully focused on ecommerce customer support. It offers extensive integrations with the major ecommerce platforms — Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop. Shopify is even one of the company’s investors.

As far as its help desk, Gorgias supports all of the standard channels — email, chat, social, phone, and self-service. When customers reach out for help, a sidebar displays all of the information you need to reply, including previous conversations, orders, tracking numbers, reviews, and subscription details.

For larger ecommerce businesses, Gorgias also has automation features that help you automate your work. You can use rules to route tickets automatically, send instant AI replies to customer questions, and create reply templates and custom variables. If you decide to use Gorgias’ AI agent to auto-reply to customer questions, you’ll need to spend some time upfront training it. You start by training it on your brand, policies, and data. After that, you review all of its answers and provide feedback to help it improve. When you’re finished, it will reply to tickets and close them for you.

2.3.1. Pricing

Gorgias’ pricing is based on ticket volume rather than user count. The base plan starts at $10 per month for 10 support tickets, but that plan doesn’t include any automation features. For automation, you’ll need to be on the $40 per month plan, which gets you nine traditional responses and one AI response. Essentially, the plans are tiered by the amount of automation you need. The first plan above gets no AI replies, the second gets you 10% AI replies, the third gets you 20%, and the fourth gets 30%. The price you pay will depend on both how many tickets you reply to and how many tickets you want to reply to with AI answers.

If you go over your allocated ticket count in a month, you can still send replies, but you’ll be charged an overage fee for the replies that exceed your total ticket count.

2.4. Jira Service Management

Jira is an ITSM platform that helps you consolidate all of your service operations into a single tool, making it easier to align the efforts of IT, development, and customer support teams. While it can be used like a help desk for customer support, it’s very much an IT-first platform built for IT operations teams.

Jira Service Management comes with all of the key features you’d expect to find in a service desk, including a request portal, knowledge base, SLAs, asset tracking, and change requests. It also has a robust API that lets you integrate with virtually any other platform to and from which you need to pass data.

Where Jira Service Management really stands out is with its automation features that help teams speed up their work. You can automatically reply to support questions using AI-generated answers that are trained on your knowledge base; triage, assign, and prioritize tickets; and detect priority alerts.

As one customer wrote on G2: “Once built, it offers so many ways to automate, makes everything flow so much better, and alerts all interested parties.”

2.4.1. Pricing

Jira Service Management has a free plan for up to three agents and includes multi-channel support, a knowledge base, and incident, problem, and change management. However, for access to AI-powered automation, you’ll need to be on the Premium plan, which starts at $44.27/agent per month.

2.5. Front

While most of the other shared inbox and help desk tools on this list help you manage team email addresses like support@ or help@, Front lets you manage both team and personal email.

You can assign emails you receive in your personal inbox to other team members, mention team members in private comments on an email to get their help, or even share your entire inbox with a teammate — either temporarily or permanently. This works really well for agencies and consultancies with clients that have one primary point of contact at your business.

When someone on your team goes out of town, you can simply grant access to their inbox to whoever’s filling in so they can make sure client questions and requests continue to get addressed while you’re out. Beyond letting you collaborate on personal emails, Front has plenty of the helpful features you’ll find in any email support system: automated workflows, customer conversation histories, reporting, auto-assignment, and message templates. Additionally, you can use its built-in AI to summarize threads and draft responses.

2.5.1. Pricing

Front’s pricing starts at $19/seat per month and includes personal and shared inboxes, up to 10 workflows, and conversation histories. For access to analytics and Front’s AI features, you’ll need to be on the Growth plan or higher, with prices starting at $59 per seat per month.

2.6. Aircall

Most help desk tools don’t offer phone support out of the box, so if your team only provides customer support by phone, you’ll need to look for call center software instead. For the call center use case, Aircall is our top choice.

Aircall works on the cloud, so you don’t need any hardware to use it. You can create local and international toll-free numbers, create direct extensions, and set up call routing via IVR so calls go to the right teams. If you need to collaborate on calls, Aircall has a call conferencing feature for up to five people.

If you only offer phone support on certain days of the week or hours of the day, you can create schedules to dictate when calls are accepted. Outside of that schedule, calls are sent to voicemail so customers can leave you messages even when you’re unavailable.

Other features include blocking numbers (prevent spam and bot calls), warm transfers (update another rep before transferring a call), call assignments and notes (for when you need someone who’s not around to answer a customer’s question), and queue callbacks (let customers request a return call instead of waiting on hold). Finally, if your team offers phone alongside other types of support, Aircall has integrations with all of the popular help desks.

2.6.1. Pricing

Aircall starts at $30/license per month with a three-license minimum. That plan includes one phone number (additional numbers are $6 each per month), unlimited calls within the U.S. and Canada, IVR routing, and help desk integrations. For access to queue callbacks, you’ll need to be on the $50/license Professional plan.

2.7. HelpDocs

Almost every help desk on the market offers a knowledge base feature. However, if all you need is a knowledge base, those tools are going to be overly complex and pricey. That’s where HelpDocs comes in. It gives you exactly what you need to let your customers find answers to their questions on their own.

HelpDocs has all of the features you’d expect from a knowledge base. Write and publish articles, sort them into collections, publish your help center on your own domain, and optimize your articles to make them easy to find — whether customers are searching your own help center or using a search engine.

No design or coding skills are needed to make your help center look great — HelpDocs offers eight different templates you can apply to style your knowledge base. While you’re working on it, you can publish changes to a development environment to get it fully ready to go before pushing it live to your customers.

You’ll create articles using HelpDocs’ WYSIWYG editor. It lets you apply simple formatting like bolding, italicizing, and adding hyperlinks as well as more complex components like block quotes, code blocks, videos, buttons, accordions, and tables. If your team is more technical and you want to do more customization, that’s possible, too. You can write your own CSS to make your help center look exactly like you want and code entire articles using HTML or Markdown.

2.7.1. Pricing

Publish unlimited articles on HelpDocs’ Start plan. It’s $55 per month when paid annually and includes all of the features detailed above for up to five users.

2.8. Olark

Olark is a great option if all you’re looking for is live chat. That’s all it does, and it does it well. To set up live chat through Olark, you embed a widget on your website and/or in your app. You can customize it to match your branding, add forms to get more information from customers before the conversation starts, and see customer details like previous conversations and pages viewed on the back end.

Olark also offers chatbots that let you answer frequently asked questions automatically, and the great thing about them is that Olark will build and train them for you. You won’t have to spend weeks training the AI on your data; you just hand that work off to the Olark team.

For teams with more complex operations, Olark offers several advanced features called PowerUps. Use co-browsing to let a customer share their screen with you so you can see what they’re seeing, translate languages to provide international support, and view transcripts of every conversation your agents have had.

Olark is also very focused on making its product accessible. It’s ADA compliant and has received certification from a third-party evaluator that it exceeds WCAG 2.1 AA standards.

2.8.1. Pricing

Olark’s pricing starts at $29/seat per month and includes its basic live chat and reporting features. On that plan, PowerUps are available as add-ons; you can get co-browsing for $99 per month and translations for $29 per month. The Pro plan includes all PowerUps in the monthly per-seat cost, as well as its built-for-you chatbot feature. However, pricing for that package is not available to the public.

2.9. Sprout Social

Logging in and out of several different social networks to check for and reply to customer questions is incredibly time-consuming. A social media support tool like Sprout Social simplifies the process by aggregating all of your customer interactions across all social platforms into one place where you can manage them all.

Sprout Social works with Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (Twitter), YouTube, and Facebook Messenger. It also supports social listening on Reddit, Tumblr, and the general web so you can see what customers are saying even when they don’t directly tag you.

You’ll see all mentions, tags, and conversations in Sprout Social’s inbox and can reply to them directly from there. You also get detailed metrics on how you’re doing with your social support. Track average handle time, see individual reps’ case completion rates, and track your CSAT and NPS scores across all interactions.

This makes it great if social is your primary or only support channel. However, it doesn’t offer any other help desk features, so if you need to provide support in other ways, you’ll need another tool. Sprout has integrations available for HubSpot Service Hub, Zendesk, Dynamics 365, and Salesforce Service Cloud.

2.9.1. Pricing

Sprout Social’s pricing starts at $199/seat per month and includes its social inbox, up to five social profiles, and reporting. To get access to its help desk integrations, you’ll need to be on the $399/seat per month Advanced plan.

2.10. ChatBot

While creating a help center is a great way to help customers help themselves, some customers will still struggle to find what they need in your documentation. If that’s the case for your business and you can’t provide human-led support, you may want to consider adding a chatbot to your support offerings.

ChatBot crawls all of the pages of your website and help center and organizes those pages into specific categories like products, billing, and returns. You can reorganize the categories as needed and remove outdated or irrelevant pages from the database to ensure the bot doesn’t use those pages as resources.

Once it’s ready to go, you can launch your bot on your website, in your app, and on Facebook Messenger or Slack. However, if you just want the chatbot to be the first line of support but also have agents available to handle more complex queries, you can do that with ChatBot using its live chat feature. It will transfer messages to an agent as needed, and if no one is available, it creates a ticket for your team to follow up on.

2.10.1. Pricing

ChatBot’s plans start at $52 per month for one chatbot and up to 12,000 chats per year. All of its plans include AI features, live chat, and integrations.

2.11. HubSpot

If you’re running a company where most of your customer support is handled by the sales team via account managers or customer success, a CRM that has built-in support tools might be the best option. HubSpot excels in this use case because it offers both a CRM and support software through its Service Hub.

HubSpot’s CRM is simple to use but can be as powerful as you need it to be. It tracks all of your interactions, automatically identifies companies, clusters individuals into their company profiles, and allows you to view every interaction you’ve ever had with a customer, including email exchanges and call recordings.

You can attach contracts to customer profiles to easily find the details you need to support them, create automated reminders or deals for upcoming renewals, and add live chat to your website and app for instant support. You can even integrate live chat with Slack to have conversations show up in a specific Slack channel.

HubSpot also has an incredibly thorough and up-to-date help center, a community where you can get help with things you can’t find the answers to in its official documentation, and customer success reps for each customer when you need human support.

2.11.1. Pricing

HubSpot has a free plan that includes the basic features of all of its different hubs, including Sales Hub, Service Hub, and Marketing Hub. To access its routing and automation features, you’ll need to be on the Starter plan, which starts at $20/seat per month. HubSpot also offers discounts for startups where you can get access to many more of its premium features at as much as 75% off of the normal cost.

2.12. Bettermode

If you’re looking to really supercharge your self-service options, Bettermode is definitely worth looking into. With it, you can create a knowledge base, support community, and as many private customer portals as you need.

To start, you can use Bettermode to create a public knowledge base for your customers. Your articles can be set to public or private, and all the options you need to optimize your articles for search engines are built-in. You can organize your articles into collections, add tags, and include a search function for users to find what they’re looking for quickly and easily.

Next, you can use Bettermode to create a support community. Community members can post questions and advice, and other community members can reply and react to those posts. As anyone working in support knows, there are certain customers who are almost as well-versed in your product as you are. With a tool like Bettermode, customers get access to that resource, giving them another avenue to get assistance when they need it most.

If you only want customers to be able to join your community, you can use single sign-on (SSO) to tie your community accounts to your product’s login credentials. SSO is also helpful in creating customer portals. Create private communities for specific customers, restricting access to those communities to only users from that customer’s organization. Bettermode also supports private messaging for one-on-one conversations.

2.12.1. Pricing

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